will•ful (adj): determined; pertinacious; unruly; wild


Willful Wine Co. is the passion of owner and winemaker Pam Walden. She makes hand-crafted Pinot Noir, as well as limited amounts of other varietals. Production quantities are extremely limited. We encourage you to sign up to our wine club to ensure that you get some.

We got our first grapes on Thursday September 10th at Urban Crush! Harvest is upon us! Wish us luck and come and visit us at the new tasting room!

Urban Crush - 2025 SE 7th Ave, Portland, OR 97214
Thur-Sat  12pm-7pm
Sun           12pm-5pm

.. or email us at info@willfulwine.com to schedule a private tasting.

Planning an Event? We would love to host it! Email us at info@willfulwine.com to ask about renting the tasting room or winery for your special event.



Examiner.com (June 2015)
Read about our move to SE Portland last July! We are one of three wineries at the new location Urban Crush located at 2025 SE 7th Ave. near SE Harrison.

Click to read

Go Local PDX - Food (2015)
Read about Pam and three other moms and how they came to be winemakers in Oregon.
Click to Read

Radio Interview with Northwest Wine Night (2014)
Listen to the wonderful people at Northwest Wine Night Radio interview Pam about her origin story as a wine maker. (December 2014)
Click to listen, interview starts 14:05 minutes in.

Wine Enthusiast (Dec 2014) 
2012 Winemaker Cuvee Pinot Noir (91pts) is "a lovely example of the strengths of the 2012 vintage"; 2012 Willful Dundee Hills Pinot Noir (90pts); 2013 Jezebel Blanc (89pts, BEST BUY).

The Oregonian. (November 2013)
Read Katherine Cole's eloquent description of recent events and the story of Pam's start in winemaking
 Click to Read

Radio Interview with Food Studio (2013)
Listen to Pam's thoughts on the glory of Pinot Noir and the joy of dirt
Click to Listen

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Willful Wine Club