will•ful (adj): determined; pertinacious; unruly; wild

Willful Wine Co. is the passion of owner and winemaker Pam Walden. She makes hand-crafted Pinot Noir, as well as limited amounts of other varietals. Production quantities are extremely limited. We encourage you to sign up to our wine club to ensure that you get some.

FREE GROUND SHIPPING on all case purchases from now until December 15th! Visit our online store.



WHAT: Join the wineries of Urban Crush for a special holiday line-up of the best wines from Willful as well as Angel Vine and D'Anu, paired with local light fare.
Open House for Thanksgiving Weekend
Friday, November 27th, 12pm - 7pm
Saturday, November 28th, 12pm - 7pm
Sunday, November 29th, 12pm - 5pm?
WHERE: Urban Crush • 2025 SE 7th Ave, Portland, OR 97214
COST: $10 Tasting Fee, refundable with purchase

Hope to see you there!

Email us at info@willfulwine.com to schedule a private tasting or plan an event.


HOLIDAY GIFT PACKS: 2-bottle suggested gift sets include gift wrapping!

Terroir Duo • 2012 Willful Dundee Hills Pinot Noir & 2012 Willful Northridge Pinot Noir, $60 Pinot Lovers Duo • 2013 Willful Willamette Valley Pinot Noir & 2012 Willful Winemaker's Cuvee Pinot Noir, $70                                                                                                                              "ABP" Pack (Anything But Pinot) • 2013 Tempranillo & 2012 Cabernet Franc, $58




Examiner.com (June 2015)
Read about our move to SE Portland last July! We are one of three wineries at the new location Urban Crush located at 2025 SE 7th Ave. near SE Harrison.

Click to read

Go Local PDX - Food (2015)
Read about Pam and three other moms and how they came to be winemakers in Oregon.
Click to Read

Radio Interview with Northwest Wine Night (2014)
Listen to the wonderful people at Northwest Wine Night Radio interview Pam about her origin story as a wine maker. (December 2014)
Click to listen, interview starts 14:05 minutes in.

Wine Enthusiast (Dec 2014) 
2012 Winemaker Cuvee Pinot Noir (91pts) is "a lovely example of the strengths of the 2012 vintage"; 2012 Willful Dundee Hills Pinot Noir (90pts); 2013 Jezebel Blanc (89pts, BEST BUY).

The Oregonian. (November 2013)
Read Katherine Cole's eloquent description of recent events and the story of Pam's start in winemaking
 Click to Read

Radio Interview with Food Studio (2013)
Listen to Pam's thoughts on the glory of Pinot Noir and the joy of dirt
Click to Listen

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Willful Wine Club